School Students Shouldn’t Be a Revenue Stream

I get it. There’s money to be made in high schools and grade schools. Between school pictures, sports pictures, yearbooks, and the like, I understand there are businesses that crop up surrounding our students, and I don’t (for the most part) begrudge them the chance to carry on their business, or at least make it available. But this year, something seems different to me.

It started with the early request to buy athlete pictures for Tomas and DC. No big deal. Seemed like a fine request, so we ordered a package for each of them. Then came the reminder for school pictures. I ignored that one, because Denisa and I decided to get private pictures done this year for all the kids. It was less expensive, and the end result was much better, so it was kind of a no-brainer for us.

I deleted the first reminder. The second reminder. The third reminder. I’ve got three kids, each of them in different schools. I didn’t pay too much attention to which school was reminding me about what. Except the reminders kept coming. And coming.

I just went through my email to check. I’ve received TWELVE reminders since August 25th. That’s four reminders per child. That’s . . . beyond excessive. And then that email search reminded me that I was asked to buy “spring portraits” last March. How many class pictures does one child need? And did I really need to be reminded I could buy those spring portraits nine times? Five of the emails this fall have been from my children’s actual schools. (Seven from the company taking the pictures.) Two of the nine reminders came from the schools in spring.

But it isn’t just pictures. Yesterday Tomas came home with a big packet advertising class rings (the cheapest of which starts at $200). Apparently in the middle of school, they were sat down for an ad pitch from the ring company, in which the company said, “All you’ll need to do is go home and even mention class rings to your parents, and you can watch as they run and get their class ring and start telling you all about it, and that’s when you should ask them for the $75 deposit so you can get yours.”

I never bought a class ring. I think they look gaudy and dated. Tomas has no interest in getting one, but I recognize they’re something that might be desirable to some. I get that my personal distaste for them might not be shared by all. If the company wants to send home a flyer about class rings, fine. If they want to send home a half-inch thick packer all about it, I might say that’s a wasteful use of resources, but it probably wouldn’t get me to “I need to write a blog post about this” territory.

But taking up my child’s school time (or even a break during school time) to pitch them on sales techniques to get their parents to buy them a $200+ piece of silver or gold? That went beyond the line for me. At that point, I have to assume the school district is getting a kickback on the rings. (They better be, for the sort of access they’re giving to my child.) Even then, I find it objectionable.

I don’t live in a wealthy area. The median household income in Franklin County is around $45,000. (The median for the US is about $59,000.) There are many, many families who can’t afford a $200+ ring. Why is our school district letting companies market directly to our students this way? Yes, I get that budgets are tight. And again, I realize some kids or parents might really want a ring. But still, send a flyer home. Let students opt-in to hear the ad spiel. Anything other than the approach that’s currently being used.

There are times I feel like the district has started seeing me more as a revenue source and less as a parent of a student.

Am I the only one noticing this?


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