To Tiktok or Not Tok?

I have, for the most part, completely and utterly ignored Tiktok. Most of my knowledge of the site is basically that it inspires teens to do idiotic challenges that often result in property damage, injury, or death. That’s a bit tongue in cheek, but not quite as much as you might think. I’ve seen some various posts on the platform. My niece has a pretty big following for music over there. But for the most part, I just decided it was one social media platform too far for me and so I washed my hands of it.


Lately I’ve been reconsidering that notion, mainly because the book community over there seems to be so active. When I heard this, I randomly went over to the site and searched for Bryce Moore books, and there are multiple reviews posted over there of people talking about my books. In one I watched, they were kind of bummed I didn’t have a Tiktok page. This paired up with a presentation my publisher just did about effective marketing, and how big of an influence Tiktok seems to be able to have.

(It makes sense, I guess. If the platform can convince people to eat Tidepods, then it’s not too big a leap to think they might be able to convince people to read books. Maybe my book can be the next Tiktok challenge. “Eat a copy of PERFECT PLACE TO DIE in under 5 minutes!”)

So . . . yeah. I’ve begun to contemplate thinking about figuring out if I might possibly want to consider having a presence on Tiktok. I do like me some memes, and I think I might be able to do some fun things over there, but as an absolute ignoramus, I thought I might turn to all you who might be Tiktok professionals to get some sage words of advice.

Worth it? Anything I should watch out for? Do tell.

1 thought on “To Tiktok or Not Tok?”

  1. Hilary P Erickson

    I’m on Tiktok, it’s fun. Short form video is an easy way to get the “word” out…. I film a bunch once a month and then push them out slowly….

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